#WAVESDONTLIE
“A tailored shopping experience to make accurate and unique decisions for in store shoppers.”
THE BRIEF
For the launch of YZY x GAP, our aim was to create an experiential campaign that introduces the new collab while revealing something “interesting” behind the understated clothing.
THE INSIGHT
People often credit their style/outfits to their mood. Kanye’s style has simplified over the years but still manages to reflect his moods.
Idea
Creating a special EEG headband that gives shoppers real time feedback as they browse through the store..
Once shoppers are done browsing they will receive a report walking them through their brain activity while shopping - highlighting which items in specific color sections in the store they liked/disliked the most, along with tailored coupons..
